NEW WORK - OFFICE FUTURE TODAY
New working methods,
forms of organisation and office concepts

Satellite office - telework - office at home - home office - virtual office - mobile office - nomads - residents - individual office - non-territorial office - desk sharing - quality office - mini office - rolling office - on-the-spot office - flexi working - process office - fractal office - breathing of-fice - media-space office - project workstations …

Ideas - ideas - endless ideas - and these are not all by a long chalk! They spring up like shooting stars - and some of them fade away just as quickly. Often several stand for one and the same concept or one and the same idea is used for different concepts. - Is this New Work? - And what is New Work? - And what is the purpose and benefit of New Work?

Efficiency in the market - effectiveness in the office

Although it may often sound rather different, New Work - the use of new working methods in the office - is not an end in itself. New Work is a strategic response to trends and developments which can be seen all over the world in the wake of globalisation, some examples of which are listed in the following summary which is by no means complete:
These developments only happen with increased flexibility and dynamism in business processes. Therefore the protagonists - "on the spot" and centrally - must be equipped with qualified, up-to-date information as well as the necessary competencies. Cause for reorientation with respect to company organisation, management ideas, staff qualifications and workstations.

Especially in these new markets, the quality of the office work or the efficiency of the office as such is increasingly determining company perform-ance. - Because all relevant information, for example market trends,
product development trends, customer behaviour, etc. is collected and processed in the office and translated into strategy. Because in the office fundamental decisions are prepared and made, working processes controlled and coordinated and thus the direct market activities are decisively influenced. And finally because it is the office which supplies the necessary financial, personnel and material potential.

Thus the office fulfils a strategic function which contributes to deciding the company's success. In contrast to production which is becoming increasingly capital-intensive, even in the future the office will remain personnel-intensive with the corresponding costs. Hence greater efficiency and effectiveness of office work are a strategy for survival!
This is precisely the aim which New Work is striving for: making companies "fit" for future requirements with new working methods. - By matching working processes to new market requirements, involving qualified staff in actual decisions and thus increasing their overall dynamism and reaction speed to markets which are growing increasingly tougher. New Work - a
methodical approach to strengthening competitiveness
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